Mapping Matters
What is Mapping Matters?
Mapping matters is a collection of 10 people, 10 studios and 10 projects I'm interested in. Most of them are based in Leeds as this is where I studied for university but I also have a few from America as I absolute love the branding big companies have created in America. A lot of the work I look at and want to be involved in is branding and identity. I love to see the branding brining an ideity to a company and creating these incredible vibrant images.
Jessica Walsh
Jessica Wash is an American designer, art director, illustrator and educator. She also has her own design studio specialising in food and product advertising. She is in the 1% of women who own a creative agency.
Her work really speaks for itself. I love the colourful outburst in her work. With a very professional deal . I also first noticed the smaller details which stood out me such as the colours on the nails to compliment the image and contrast between colour pallets like orange and purple which compliment each other.
Mike Perry
Mike Perry is an American artist who focus on Illustration and animation. He uses very colourful pieces of art that encourages others to want to explore. His work includes creating paintings, Patterns. books, public art instillations, monographs, exhibitions, drawings and much more.
Stephan .H. Shih
.jpg)
Stephan .H. Shih is a Taiwanese American ceramic artist. Her sculptures often resemble popular traditional and mass produced pantry items that are found In many Asian-american homes. The handmade sculptures contain a homely feel to them complimenting each other in the series of images.
%2B(1).jpg)
Lara Caiulo
Lara Caiulo is a freelance packaging and branding design creator based in Kent. I came across her work when I was looking for freelance designers. I wanted to explore smaller professionals as well as this is something I am interested in the future.
Jen Nilson
Jen Nilson
Jen Nilson is a Swedish, Stockholm-based Creative/Art Director and Designer specializing in contemporary visual identities and eye-catching packaging design. Her work really speaks for itself. I love the vibrancy and colourful attributes which compliment each other.I also love the brand idientys in which she's created in her work.
Mike Dempsey
Mike Dempsey is a British graphic designer. He is most known for designing the British stamps and the British national opera. What really stood out to me was his red poster below. The lights and photographys skills used really pulled in to explore his work. Despite him not having done a lot, you can see the quality in all of his work.
Mike Dempsey
David Schwen
David Schwen is a Creative Director based in New York. With 20 years of experience at agencies, in-house and independently, he’s led teams to create award-winning work that spans many different mediums. He's worked with many big names brands and once again I'm attacked to his work from his used of colourful and interesting active images.
Nerdia Hansen
Nerdia Hansen is an American designer who creates fabrics. I found her work very interesting brightly coloured and stood out. A career path which I never thought to look into but found it very interesting.
Ellie Fazan
Ellie Fazan is a freelance graphic designer who focuses on advertising . I noticed a lot of her work included a lot of typography which is a skill I enjoy and are still learning in. She uses differentnt fronts and sizes to explore each design she creates. After looking at at he work it gave me a deeper understanding of how text really influences the whole image.
Studios
Brilliant
Agency
Is one of the North’s leading social-first creative agencies. They specialise in food and drink commercial and advertising. Its super eye catching and I enjoyed exploring all there work because of its super colourful characteristic feel.
Wrapped
Agency
Wrapped agency is a small agency in Leeds which have some smaller family owned business. I noticed there work firstly as ive seen these companies back home. This drew me in to start exploring there other work. There simplistic work complements one another and I feel as a job out of uni it could be really good to work for a company like this .
Ride Shotgun
Ride shotgun is an agency in Leeds. I loved the super cool videos on there website. I noticed a lot of animated videos and short clips which I thought was super cool and futuristic such as the work with HSBC.
Golly Slater
Kurppa Hosk
Kurppa Hosk studios have worked with high end clients using more real time work such as photography along with their work. This is a skill I believe I am good at and would love to explore further .The project above is for &Other stories which if you know the shop they have done a great job at creating and exploring their brand identity .
Savvy
Savvy Studio is a design and branding practice based in New York and Mexico City. The studio's core practice is based on research and exploration of culture – inspired by art and materiality – creating each project in a deeply contemplative manner. There work shows the deep exploration they conduct. I look further then the uk for work as I want to travel and places like there's would be great for experience.
North PR
North PR are a team of passionate food, drink and lifestyle communication experts who love crafting campaigns that make brands famous. It's a small business based in Leeds who are making a change in the industry. Despite me thinking the work was very basic for the company I did find various colourful posts which I did like.
Publicis Mojo
Publicis mojo is a chain in Australia what caught me in was the very difficult to use but interesting website. This lead me to reading about there work which I found interesting it used a lot more videography skills and photography skills rather then rebranding which I liked.
IMA
At ​I​ma Studio Design they specialise in crafting brand identities​ and packaging design for businesses that truly represent who they are and what they stand for. By using storytelling, they can connect with customers on a deeper level and build meaningful relationships that last.
Projects
Brief -
Help us to stand out in a £1bn vegan food market with a new brand that caters to the growing appetite for plant-based food.
There super colourful work is really eye-catching. One interesting thing I noticed was the tattoos on the billboard I think I noticed this as its not somthing you see much in advertising and I liked how they added it to this new exiting upcoming promotion. It really speaks to not only vegans but just general healthy eating.
Kurppa Hosk is trying
to change
the visual language of the hamburger
Swedish fast food chain Tugg Burgers gets a loud refresh featuring 3D characters and “wild” typographic layering.
This McDonald’s campaign depicts its menu in typographic form
Agency Leo Burnett London worked with designer David Schwen, once known for creating Type Sandwiches, to create posters that neglect to show food, nor even mention McDonald’s.
Stephanie H. Shih constructs realistic sculptures inspired by the Asian American kitchen.
​
Both joyful and delicious to look at, the artist uses her medium to encourage new ways of thinking about cultural identity.
LANDMINES CAMPAIGN WITH STORYTELLING
​
“Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.”- Designed by Publicis Mojo.
Can a pale ale change the world? Activist and beer maker Louisa Ziane thinks it can
​
“We wanted to get people talking about food waste and inspire them to live better in their everyday lives,” says Louisa Ziane, who co-founded Toast Ale in 2015 with Tristram Stuart. Food production is one of the world’s main contributors to climate change, yet a third of it is thrown away. In the UK around 24 million slices of bread are wasted every day. “We wanted to create change across a whole industry and promote the benefits of a circular economy,” Louisa explains.
Forest Gum by Jens Nilsson
​
Forest Gum is a vegan and plant-based chewing gum brand that sets itself apart by using tree sap instead of synthetic plastics. Typography complements this approach. Tusker Pro by East of Rome adds a bold yet clean look that feels modern and approachable. Paired with Athletics by Family Type, the font choice reinforces the brand's active, forward-thinking vibe.
​
The design also incorporates playful and minimalistic icons highlighting the brand's values while maintaining a sleek, clean aesthetic. The packaging, meanwhile, emphasises simplicity and sustainability, using eco-friendly materials that align with the brand's mission to reduce waste.